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Digital Marketing Manager

Join our growing team and help us drive online growth, build brand presence and bring innovative products to more customers worldwide.

Full-Time

Job Type

£51,000

per annum

37.5 hours

per week

Duties and Responsibilities

As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to drive business growth, increase product visibility and generate sales.

Develop and implement comprehensive digital marketing strategies aligned with business objectives, target markets, product portfolio and growth plans.
Liaise with management to determine the new products and services to offer.
Plan, manage and optimise digital advertising campaigns across appropriate platforms, including search engines, social media and online marketplaces, to increase product visibility and generate sales.
Conduct surveys to determine customer feedback and requirements for alternate services being offered.
Develop strategies to improve product visibility, listing quality and promotional performance across the Company’s online marketplaces and e-commerce sales channels.
Implement SEO strategies, conduct keyword research and optimise website content and product listings to improve organic search visibility and attract relevant online traffic.
Analyse sales figures, market trends, competitor activities, customer preferences and product demand to identify commercial opportunities and prepare proposals for marketing and promotional activities.
Produce reports and recommendations concerning marketing and sales strategies.
Coordinate digital marketing activities for new product launches, seasonal promotions and product portfolio expansion across consumer electronics, technology accessories, health and wellness products and lifestyle goods.
Assist with managing the marketing aspect of the business and implementation of new marketing strategies for new products.
Build relationships with suppliers, businesses and customers, negotiate contract terms and prepare specifications for new services to be offered.
Work with relevant business functions to identify opportunities to improve product page performance, customer purchasing journeys and online sales conversion rates.
Develop appropriate digital marketing initiatives to generate business enquiries, promote wholesale offerings and support customer acquisition.

Key Skills and Experience Required

We are looking for a proactive and results-driven individual with the following skills and experience:

Ability to develop, implement and evaluate digital marketing strategies aligned with business objectives, target audiences and commercial growth plans.
Knowledge of keyword research, website optimisation, search visibility and techniques for improving organic traffic and product discoverability.
Experience in planning, managing and optimising online advertising campaigns, including relevant search engines and social media advertising platforms.
Ability to interpret marketing data, evaluate campaign performance and prepare reports using relevant analytics tools and key performance indicators.
Skills in analysing customer preferences, competitor activity, industry trends and market opportunities to support informed business decisions.
Ability to plan marketing content, manage social media campaigns and maintain consistent brand messaging across digital channels.

Job Summary

Job Title

Digital Marketing Manager

Job Type

Full-Time

Salary

£51,000 per annum

Hours

37.5 hours per week